The Elf on the Shelf

How does Santa really know who’s been naughty or who’s been nice?  After much urging by the elves and Mrs. Claus, Santa has allowed his biggest secret to be revealed in the book, The Elf on the Shelf: A Christmas Tradition®. Santa has partnered each hardcover book with a magical scout elf. Once a family receives their elf, it’s up to them to name their elf and visit the North Pole (elfontheshelf.com) to register its name in our Hall of Registry and print their official elf adoption certificate. This is a Christmas tradition that will withstand the test of time, all while providing you and your family with unforgettable memories each holiday season!

Additional items include "An Elf's Story", released on November 26th, following the Prime time television premier on CBS television and The Elf on the Shelf Children's Activity Book and Music CD.